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Back$99,0000 bd0 ba0 sqft

$99,000For sale

36342 Highway 78

Julian, CA 92036 · MLS# 260020634SD

Listing courtesy of Coldwell Banker West
  • 0Beds
  • 0Baths
  • 0Sq Ft

About This Home

Historic Banner Store at Banner Ranch – A Backcountry Landmark Step into a piece of San Diego backcountry history with the Historic Banner Store at Banner Ranch, a long-standing and well-known business along scenic Highway 78. Ideally situated between the charming mountain town of Julian and the high-desert community of Shelter Valley, the property is also near the Pacific Crest Trail at Scissors Crossing, making it a familiar and welcome stop for locals, travelers, hikers, and visitors exploring the region. Rich with Old West character, the Banner Store offers a distinctive saloon-style atmosphere, complete with pool tables and a relaxed setting reminiscent of the area’s colorful past. Current retail offerings include beer, tobacco products, packaged foods, local trinkets, souvenirs, and other convenience items, providing a variety of goods for both area residents and those passing through. Its location along Highway 78, a popular route connecting the mountains to the desert, provides excellent exposure to recreational and destination traffic throughout the year. Surrounded by the rugged beauty and history of San Diego County’s backcountry, the Historic Banner Store is more than a roadside business—it’s a recognizable local landmark with authentic character and a story all its own. A unique opportunity to own and continue the legacy of an established backcountry destination while exploring the future potential of this one-of-a-kind property. Historic Banner Store at Banner Ranch – A Backcountry Landmark Step into a piece of San Diego backcountry history with the Historic Banner Store at Banner Ranch, a long-standing and well-known business along scenic Highway 78. Ideally situated between the charming mountain town of Julian and the high-desert community of Shelter Valley, the property is also near the Pacific Crest Trail at Scissors Crossing, making it a familiar and welcome stop for locals, travelers, hikers, and visitors exploring the region. Rich with Old West character, the Banner Store offers a distinctive saloon-style atmosphere, complete with pool tables and a relaxed setting reminiscent of the area’s colorful past. Current retail offerings include beer, tobacco products, packaged foods, local trinkets, souvenirs, and other convenience items, providing a variety of goods for both area residents and those passing through. Its location along Highway 78, a popular route connecting the mountains to the desert, provides excellent exposure to recreational and destination traffic throughout the year. Surrounded by the rugged beauty and history of San Diego County’s backcountry, the Historic Banner Store is more than a roadside business—it’s a recognizable local landmark with authentic character and a story all its own. A unique opportunity to own and continue the legacy of an established backcountry destination while exploring the future potential of this one-of-a-kind property.

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Property at a Glance: 36342 Highway 78

This business opportunity property at 36342 Highway 78, Julian, CA 92036 is for sale at $99,000. The home has 0 bedrooms, 0 bathrooms and 0 square feet of living space. Reach out to set up a showing or ask for more details about this home.

Snapshot

Status
For sale
Price
$99,000
Bedrooms
0
Bathrooms
0
Property Type
Business Opportunity
Square Feet
0
Days on Market
1
MLS #
260020634SD
County
San Diego

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Call 858-518-2875

Property Details

Building
Property Type: Business Opportunity
Money
County: San Diego
HOA: Not provided
HOA Fee: $0 (frequency not provided)

Living in Julian, CA

36342 Highway 78 is in Julian, CA, in San Diego County. Ask Brad & Karen Mattonen about other homes for sale in Julian and what nearby homes have sold for.

Location

36342 Highway 78, Julian, CA 92036 Open in Google Maps

Mortgage Calculator

Estimated Monthly Payment$501
$79,200Loan Amount
$19,800Down Payment
$101,015Total Interest

Principal and interest only. Taxes, insurance and HOA dues are extra.

Brad & Karen Mattonen Can Answer Your Questions About This Home

Why Work With Brad & Karen Mattonen?

Buying a home in Julian, CA goes better with a local agent on your side. Brad & Karen Mattonen can set up private showings, pull the latest numbers for the area, and guide you through the offer and the closing. Call 858-518-2875 to get started. Whether 36342 Highway 78 is the one or you would like to see other homes nearby, reach out any time.

Local facts

Facts and context beyond the MLS description

What the numbers say about 36342 Highway 78 and the Julian area around it.

Current market context

How this home compares in Julian

  • $1,593Median per sq ft
  • 67Homes for sale like it
  • 2Average days on market

Listing timeline

Price and status history

DateEventPrice
Aug 22, 2026Active$99,000

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