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San Diego Real Estate

Southern California Rent Trends: Only 22% of Cities Saw Increases in Early Q3

In early Q3, a striking 78% of Southern California cities experienced declining or stagnant rental prices , with only 22%…

Brad & Karen MattonenBrad & Karen MattonenSeptember 17, 2026 · 2 min read

In early Q3, a striking 78% of Southern California cities experienced declining or stagnant rental prices, with only 22% seeing any rent growth. This shift indicates a cooling market for most areas, particularly for one and two-bedroom units. Understanding these Southern California rent trends is crucial for anyone navigating the real estate landscape in San Diego and Riverside Counties.

Key Markets and Rental Shifts

While most markets softened, some exceptions emerged. San Marcos led one-bedroom rent growth, climbing approximately 10% to $2,430. For two-bedroom units, San Bernardino and Corona saw the most significant gains, rising about 8% to $2,000 and $2,590 respectively. Conversely, major cities like Los Angeles, Burbank, and Glendale experienced notable drops of about 7% in two-bedroom rents. Lancaster saw the steepest decline for one-bedroom units, falling 12% to $1,560.

Navigating Today’s Rental Market

This softer rental market has shifted leverage towards renters, forcing landlords to compete more aggressively to fill vacancies. However, it’s noteworthy that some college-adjacent and inland communities have maintained stable rents. For clients considering downsizing, inheriting property, or evaluating equity for a loved one’s home, grasping these localized patterns is essential for making informed, relationship-focused decisions.

Future Outlook and Strategic Advice

The forecast for Los Angeles County suggests nearly flat rent growth through 2027, as increased vacancies in higher-end segments balance out tighter supply in more affordable areas. We consistently advise aligning your real estate decisions with the evolving market, prioritizing both security and long-term value. This approach is central to our expertise in Right-Sizing and Prop 19, ensuring you can navigate transitions with clarity and confidence.

Ready to make your next strategic move in Southern California’s dynamic real estate market? Let our expertise guide you through these shifting trends.

Brad & Karen Mattonen
Written byBrad & Karen Mattonen

Questions about this article or your own move? Call 858-518-2875 or send us a message and we will walk you through it.

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