Finding Homes for Home’s Best Friend


Nothing compares to the warmth and comfort of being at home. But for many dogs across America, this feeling is foreign.

According to The Humane Society, between six and eight million dogs and cats enter shelters each year. Plus, almost three million healthy shelter pets are not adopted annually, and only about 30 percent of pets in homes come from shelters or rescues.

These sobering facts are what served as the inspiration the Coldwell Banker Homes for Dogs Project. For over 100 years, Coldwell Banker has helped people find homes, and now our mission extends to man’s best friend.  Because there’s nothing like coming home — especially when there’s a furry friend waiting on the other side of the door — we’ve teamed up with, North America’s largest non-profit pet adoption website, to help 20,000 adoptable dogs  /and other adoptable pets find a loving home this year.

To increase awareness of the effort, Coldwell Banker has focused its latest advertising campaign called “Old Dog New Dog” to capture the heartfelt story of an agent giving back to her community by helping shelter animals and adoptalbe pets find homes through the “Homes for Dogs Project.”

How can you help the Homes for Dogs Project?

1.  Volunteer

Lend a helping paw for a great cause by searching for volunteer opportunities near you posted on

2.  Social PETworking
Use the power of social networks like Facebook and Twitter to give attention to adoptable shelter pets.  To Twitter a Critter or share a pet on Facebook follow these 3 easy steps:

  1. Search for a dogscats, or other pets that needs a home.
  2. Choose a Dog, Cat, or any other adoptable pets you want to help from the list and click to get their info.
  3. Then just click on the social media buttons to help the pet get seen and adopted! Don’t forget to use #homerocks!

3.  Welcome homepage
Feature Dogs, Cats, or any adoptable pets on your personal or business webpage using’s simple (and adorable!) pet search widgets.

At Coldwell Banker, we believe in not just serving our clients with amazing listing experiences, but also serving our community and truly backing up what we believe.