Evaluating the Impact of Open Houses on Selling Your Home
When it comes to selling a home, sellers are often presented with a variety of marketing strategies to attract potential buyers. One such strategy that has stood the test of time is the open house. But do open houses truly enhance the chances of selling a home, or are they simply a tradition that many realtors adhere to? In this article, we delve into the effectiveness of open houses, exploring their potential benefits and limitations. By examining insights from real estate experts and considering the preferences of today’s buyers, we aim to provide a clear understanding of whether hosting an open house is a smart move in your home-selling journey. Whether you’re a first-time seller or a seasoned homeowner, the information in this article will help you make informed decisions about your selling strategy.
Home sellers swear by them, while real estate agents have a love-hate relationship with them. Open houses, those typically-on-Sunday-afternoon soirees, wherein a seller leaves his home in the hands of his real estate agent who holds it wide open for the world to traipse through, have created an ongoing debate.
So, do open houses sell homes or are they a waste of time? Let’s take a look at some of the pros and cons.
Advantages to holding an open house
Open houses bring potential buyers to doors. What happens once they enter the door, whether they become among the 4% of buyers who actually purchase an open-house home, depends on several factors:
- Price. Proper pricing of the home has a major effect on how quickly it sells and if it will sell to a buyer attending the open house.
- The house. Even multiple open houses and a massive marketing campaign won’t sell a shabby house, especially if it’s overpriced.
- The buyer’s real estate agent. The buyer’s agent’s experience weighs heavily on the outcome of the open house as well. Converting the looky-loo into a buyer takes a pro.
And, the disadvantages
“Today’s buyers want to see homes on their own schedule,” a Colorado real estate broker tells Teresa Mears of usnews.com. And that’s well and good, as long as the market favors buyers.
Sellers’ markets, however, are a whole different breed. With a homeowner in the driver’s seat, buyers don’t have the luxury of looking at “homes on their own schedule.” Not if they want to be among the first to view a home. In this type of market, open houses are the ideal way to expose a home to the masses but they put buyers at a disadvantage.
Remember that 4% figure we mentioned above? (Courtesy of the National Association of REATORS) The chances are so small that an open-house attendee will actually put an offer in on a home, many real estate agents discourage the practice.
Consider why: the agent needs to clear her schedule for several hours on a weekend (our busiest time), and sit in someone else’s home as folks trickle in, knowing all the while that none of them are likely to actually purchase the home. So, for many agents, open houses are a waste of time. This may be time better spent on more promising marketing methods.
Many others, however, view them as a way to reel in new clients. So, again, there are advantages and disadvantages to most things.
The open house is a way to bring attention to a home, which is important when buyers have lots of homes from which to choose. In sellers’ markets, such as the one we’ve recently experienced when homes often sell before they’re even listed in the MLS, there may not even be time to hold the home open and, if there is, it still may be a waste of time.
Finally, the majority of homebuyers today turn to the internet first in their home search. They’ll look at homes, take virtual tours, and pore over floor plans, all at their leisure.
If you still have questions about the value, or lack of, holding an open house, feel free to reach out to us.
